Pages vs Posts For WordPress. Which Rank Better For SEO?

There are 2 ways to post content on WordPress websites: One is through pages. The other is through posts. But does one way rank better than the other for SEO?

This is what I’d like to give you my position on since it was a question I had asked frequently when I was new to SEO and after many years of seeing one particular strategy work over and over, here are the general guidelines I have:

1) Pages and posts are the same the thing when it comes to WordPress.

2) It is generally better to create posts if you’re running a new website and have your main URL display a blog roll (which shows posts). This helps Google spiders crawl your content a little bit faster and if you create content frequently this way, it helps your site grow it’s authority faster and exit the sandbox faster as a result.

3) However, pages should not be discounted and I mainly create them when I write things like my about me article, a get started article, an about us article, things like that.

4) If you are currently in a position where you created a lot of pages and are worried you’ll lose ranking for it, don’t, because in the end, Google still sees these them as the same thing and there is no ranking factor that I know of that discriminates between them.

In the end, if you write an article and it’s classified as a page or post, it will eventually rank under the same rules and in the same way if it’s content is good. The classification of the content you write doesn’t really matter. 

So for people who understand the details of what I just wrote and are more experienced SEO users, you should be fine from this point. But if you are more of a beginner, I’ll be explaining in better detail these same points I just made. 

Either way, you can ask me detailed questions about this below.

Now for the details of why I have these positions and on this topic…

1) Again, posts and pages are basically the same thing.

You can literally log into your WordPress website right now, click to create a new article under either of these classifications and guess what?

You’ll see the EXACT same layout, with the main things shown for either option, that being a box for the title, a large section for the body and if you have plugins installed like the All in One SEO tool or these other SEO tools I personally use, they will be shown exactly the same way on posts and pages.

But why is that these 2 things even exist?

Well my understanding is that posts are more often associated as “blogs” whereas the other is more often associated as important parts of the site. But this doesn’t mean you should worry about where to classify content you’re about to write.

You can honestly make every single article on your site either one of those things or a random mix if you want. I’ve just learned to navigate it in the way I explained in point 2 from people I know to be experts at this and followed their strategy and because this approach has gotten me results, I haven’t really deviated from it since I learned and began implementing it.

Here is that approach explained again:

2) When you have a new website, make a blog roll your home and a majority of your articles posts.

What happens with this approach is that your site will start to show your most recent blogs (posts) and when Google visits it, and sees new fresh content being displayed there, it crawls your site more often and this helps SEO speed up a little bit.

I don’t really know why this same feature is not available for pages, but I just apply it as it’s taught.

Now later on when your WordPress site grows to an authority site, it is recommended to switch up the blog roll to a main page that helps introduce people to the site and to put up the blog as a menu item people can access rather.

Don’t worry though. Whether or not you do this early on or when your site becomes an authority, doesn’t really change the big picture SEO game where the most important thing that determines how well the site does is it’s content quality and how often it’s created.

So as long as this is what the focus of the site is, you’ll be fine.

3) Like I said, I only really make pages when I’m not interested in targeting a keyword term.

You don’t really have to follow this rule, but I do because posts can get seen faster by Google and ranked faster if they are on a blog roll and that is on the homepage, I generally use that to my advantage and when it comes to pages, I only really use them to create general content as I said before (the about me article, the contact us article, and so on).

4) If you aren’t already following the approach I suggested in #2, don’t let it bother you.

While there are plugins available which transform pages into posts and vice versa, if you are currently running a WordPress site which has let’s say 100 articles and most of them are pages, do NOT worry about changing them into posts.

If they aren’t ranking well on Google, it is not because their classification is “wrong”, it’s because they aren’t optimized enough in their content to rank high, which is why if you are in that situation right now, do these things to improve it and yes, these tips will work for either classification (because again, it’s the same thing).

So overall, I’d say if you came to this article worried that one type of article ranks better than the other, the overall answer is it doesn’t and you shouldn’t really change anything in regards to how it’s classified.

Just stick to the optimization tips I suggested and let that help the article rank better.

5 Reasons Why SEO is so Hard And How to Overcome it.

Being in the SEO game since 2005, I can attest to it getting progressively harder and I can tell you in my experience, there’s 5 reasons for this, all of which have solutions.

why is seo so hard

Now I’ll be giving you a list of each reason SEO is getting harder, but with each reason, I’ll be explaining why that “problem” presents an opportunity at the same time.

Firstly: Expectations are too unrealistic for people.

I talk to and get countless questions from people wanting to get into SEO and if I were categorize the kinds of questions most of those people have, it would be things like this:

  • How do I get fast rankings?
  • What’s the best SEO strategy for fast rankings?
  • What’s the best tool to get on the first page of Google fast?
  • How do I make money through this business as fast as possible?
  • What is the secret to getting fast results in Google rankings?
  • And things like that…

All of these questions indicate to me that the person asking them is very inexperienced and EXPECTS fast results and I have often cited places like Quora where this is asked.

Just have a look at that link I placed and you’ll see these kinds of questions occupy the majority of SEO questions on Quora, and this speaks to the bigger picture of what people are thinking when it comes to this topic…

The truth is, in this business, results do NOT happen fast. They used to when I started with one page websites, but today, that is no longer a strategy, but it’s still being peddled by inexperienced people, parroting it to others who then ask me these same questions. 

Here’s the reality (solution):

Getting results in this business will take at least 6 months or even a year. When you start a website, considering you do the right things on it to have it gain rankings, it’ll still take 6 months or more to see the results of that work.

This is because ALL new websites, regardless of which “secret” or “spicy” ranking techniques they use will undergo the Google sandbox and see their rankings jump around via the Google dance.

So the reality you have to understand is that this business WILL take time. Never expect fast or easy results with SEO, otherwise you will fail. And to the people I tell this to, who still seek those “shortcuts” and so on, I will answer followup questions that usually pertain to things like if there’s any secret or magic techniques to shortcut that process.

And here is my answer:

Secondly: There is no secret technique or magic strategy. It’s straight forward hard work.

If you are just starting out in this business, have no connections, no influencers with their own high authority websites sending traffic to your page through valuable backlinks, then you can expect to go through the typical 6 months to year long process to get results and in 99.9% of cases, this will always be the scenario.

Even for someone like me who has connections, and people who can I link to on their site and them on mine, I still find that when I start a new site, I will have to start fresh and grow my authority from scratch.

Thirdly: Many people who try this stuff are lazy.

I was one of those people. I thought writing a simple 100 page article would get me high rankings and traffic, when in fact, it’s closer to about 1,500 or even 2,000 words and the value and quality of the content that has to go into those 1,000+ words HAS to be high. 

I literally tell people that quality content is arguably the most consistent and important SEO trend that’s continued over the years and I have no doubt it will continue to be a top priority for rankings.

If you are lazy and CANNOT invest the time to write at LEAST 50 articles of high quality content, each of which is at LEAST 1,500 words or more, forget this business and leave, because it will be a dead end.

I currently run 5 active sites that have either already reached an authority status with Google rankings (1st page rankings) and/or are already climbing and that is ALWAYS the initial goal I set when I start these sites. It is because of this goal that I set, that these sites are all climbing and not dead in rankings.

Once again:

  • 50 articles.
  • 1,500 words or more.
  • 6 months wait time to see it mature.

That HAS to be your initial goal when you begin in this industry. 

And the simpler ways to get this goal accomplished to look at your site as a blog and to blog about a specific subject that you know a ton about. Without this, you are going to make that above quota I set nearly impossible to reach.

Fourth: There are specific techniques that help rankings, but…

They are only useful when you apply the above point about writing high quality content (the main dish). Without this MAIN dish, the SEO ingredients that help that content rank higher, will not work.

What I find is that people focus on the techniques to make a site grow and not on the big picture advice (the main disH) I gave in point 3 above writing 50 articles, lots of content, ect…

It is because of this misplaced focus that they fail. And again, this is tied together with the laziness point.

So considering that you are doing this stuff the right way and truly writing high quality content, if it isn’t already ranking high on Google, then you can do these 15 SEO optimization strategies to make that happen.

There are even tools I recommend using here that are great, but just like the optimization strategies, they will not work without the great content being at the HEART of this.

Fifth: Make sure your passion is tied together with your site.

Because SEO is so hard and takes so long to see results with, as I said earlier, you’ll have an easier time with this process if your blog/site is focused on a topic you love.

Very often, I find people who create travel blogs, mom blogs, and/or basically share with the internet world their passion, are the people who produce the BEST content and get the most traffic through organic rankings.

There’s a wise lesson within these examples and that is that the people who truly succeed in SEO are those who create a site based on their passion. That passion in turn helps them produce better content and since content is what is truly the most important SEO ranking factor, this is why they get results.

Now what happens more commonly and unfortunately is that people neglect chasing the passion and instead chase the money, and end up creating sites on subjects they have no clue about. And when they do, the content they produce is very poor and naturally, then reaching that 50 article goal becomes next to impossible.

Not only that but anyone who does read that poor content will very quickly see that it is poor and leave the site, thus signaling to Google and other search engines that this page does not have quality content worth ranking.

If we use me as an example, I mentioned earlier that I run 5 active sites and I can tell you that every single one of them, including this particular one are on topics I have passion for, so when I write my content, it flows very easily and I’m able to produce that content very quickly.

This very article took me about 30 minutes to write and that’s because I have PASSION for this subject (and of course practice from writing 1,000’s of articles, literally). And I assure you that you can reach this same level with a mix of passion and practice.

Now I regularly help people decide on what kinds of blogs to build to help them succeed in this business, so if you are stuck in this part of the process, comment below and I’ll be sure to assist in that regard!

Do Affiliate Links Hurt SEO Rankings? Not if You do This.

There’s a rumor and myth in the affiliate marketing world that affiliate links can hurt SEO. Is it true? It can be but if you follow 5 rules, it won’t hurt rankings.

But before I get to the 5 specific rules, let me explain:

Why affiliate links generally do NOT hurt SEO rankings.

There are 4 reasons why I say this:

1) I’m an affiliate marketer and on many of the sites I do it on, I also do it through SEO. 

2) I have not seen any major decline or Google penalties in my rankings from practicing this.

3) There are endless websites I could cite that prove that statement true, and I will actually point to several in this article to illustrate my point. In fact, I did a post on SEO not being dead and cited 5 websites, all of which have affiliate links on pages which rank high on Google.

4) If this practice did not mix well with SEO, there wouldn’t be so many websites practicing it and ranking so high, for so many valuable keywords on Google (many of which are mine), but since they are, that’s a myth we can scratch off the list of worries.

While most of these worries are unwarranted, there’s more to this…

There’s a big reason why in my main statement above, I said generally in yellow.

And this is because there are circumstances within which affiliate URLs will hurt a website’s SEO, but it has NOTHING to do with the actual URL or the practice of this business model.

You see, good and bad SEO results are a combination of things.

It’s not like one good thing on the site will have it rank high or one bad thing on the same site will cause it to crash, there’s a ranking algorithm in the mix here and it takes into considering way more than just 1 thing…

Now while there’s 100’s of things I could talk about in regards to what goes into ranking algorithms, in my experience, it’s not a good idea to start thinking about this stuff so meticulously, because you simply can’t do it.

There’s just too much stuff to worry about and you’ll drive yourself insane overthinking it and from that, you’ll never make any headway in SEO, because you’ll always be worrying that you’re violating something, somewhere on your site. 

That’s just bad overall, don’t do it…

Here’s how you should approach it (The 5 rules):

Whatever question/s you have on SEO, whether it be the topic we’re discussing here now, or anything you hear with regards to rumors, what’s good or bad for it, just do this:

Run these things through the following 5 rules, and in doing so, you’re going to make affiliate marketing via SEO a much simpler process for yourself:

most important seo rule

Everything you do to get higher organic rankings needs to start with this rule in mind (and practice). I’m truly serious when I say that you should start with this rule. Its one of the main trends I talked about here.

If this rule is not followed, you can forget high rankings and being a successful affiliate. It won’t happen, it can’t. 

So let’s apply affiliate marketing to this 1st rule:

Let’s consider that you’re running a review page, and it’s getting traffic. Obviously, that review page has referral URLs. It has to.

  • Will it be penalized?
  • Will it see high rankings?

Well let’s find out:

  • How many actual promotional links are there on the review page?
  • Are there a few, are there too many?

I would say if there’s too many, such as one on every single sentence you write, you need to reduce that by at least 50%. Why?

Let’s go back to the rule and here’s how it applies:

Too many would interrupt the reading flow of your visitors, causing them to either leave too early, or get annoyed and leave anyway. And that will negatively affect the ranking of that review.

It only makes sense because Google looks at how users look at your site, the more positive their experience, the more positive they’ll see your site.

Now too few is a better option yes, but that would probably hinder sales. So what can you do? Here’s my suggestion:

Scarcity with linking and focus on content is better in this case, so make sure you follow rule #2. Now this raises the next very important rule:

If you want to rank your pages with affiliate links high on Google, you can’t ONLY have those kinds of URLs on those pages, there needs to be more diversity…

Internal linking on your site is 100% guaranteed to help SEO, and I have truly noticed that there is strong evidence to this:

For one of my websites, which features a lot of review pages and promotional URLs on it, when I diversify it and include more internal ones within the same reviews, it ranks better. 

For pages which do not diversify, they hardly ever rank well.

The big reason for this is again, back to rule #1. If all you’re doing is trying to send people to a product page to sell them something, your review page’s value is not considered high.

If you’re providing a good review and pointing people to more than just the sales page (your referral URL), it shows you seek to help people and raises the review page’s value. 

Out of the 5 rules, this is actually optional, but if you’re trying to rank a review page with affiliate links and there’s a lot of competition, applying this rule may give you the edge (well it actually will). 

I have noticed that some of the top review sites I find on Google that consistently rank on the first page have at least these 4 rules in place. This leads me to talk about one of the sites I actively follow:

That is a review site (here it is) that literally does nothing but provides reviews for programs and pretty much every single page that site has, also has affiliate links.

Now this is one of the most extreme examples I could find where the person engages in some truly aggressive affiliate work and yet has their site rank VERY high for the search terms of products he’s reviewing.

While his approach to selling just about every program he reviews isn’t something I agree with, the lesson here is that you can pretty safety practice promoting things on your site without fear of Google striking it down. 

Now that site from my analysis gets high rankings because:

The person provides a good quality review, and that basically nails down rule #1 I mentioned.

He does scarcely point to his promotions within each review, which covers rule #2. 

And he also does point people to other blog posts he has on just about every review (which also covers rule #2).

He also makes his own YouTube videos, which themselves also hold great value, which is rule #1 and it is on his review pages and the actual YouTube video, in the description points to his review, which adds link juice to the page and helps it rank better.

So rule #4 is covered here as well and by the way, this practice is also a great way to get backlinks.

But there are also 3 additional things he does:

1) He reviews the product WAY before it’s release, which at the time has no keyword competition, so he can easily hit the first page without much effort. 

2) His site is pretty developed and has long since passed the sandbox stage, which means it ranks high, pretty quickly.

3) Within each review, what he also does is, he inputs the keyword he is targeting to rank for within the images he provides. This improves his ranking as well (read my 10 tips to make sure you’re doing all this stuff too).

Don’t worry about all the details, focus on this:

Like I said before, rather than over analyze every little thing he’s doing, my main point with this person’s site is to show that its totally possible, and safe to practice affiliate marketing and still keep high SEO rankings.  

Essentially when someone prioritizes selling over helping, they are violating rule #1, which time and time again, throughout this post, I’ve said is the MOST important rule you cannot break. 

  • Start trying to sell people stuff and you will naturally reduce the value of the content of your review.
  • That will affect how the people who seek to get info from that review read it, and it will affect it negatively.
  • And in the process you will get lower rankings. But it won’t be because of affiliate links, it’ll be because you violated the rule, just know that! 

I hope these 5 rules helped answer your questions 🙂

7 Big Reasons Why Internal Linking is Great For SEO.

If you’re not a believer in internal linking helping with SEO, I’m going to make you one shortly by giving you these 7 big reasons on why it works.

why internal linking is great for seo

Very recently I decided to go through an old site that’s a few years old (that I’m still active on) and use my updated SEO knowledge to help the old posts I wrote on that, to site rank better. One of the things I started doing was going through just about every single page and post I had, and simply linking it with other, newer and older posts. 

This is so far showing me positive results, and throughout my time doing it, I began to appreciate this SEO strategy far more than when I first heard about it’s importance. Because I now know so much about ranking websites, I can tell you that this strategy HAS to be on your list (here’s 10 overall that when combined make for great results).

Update: This list has now upgraded to 15! Here they are.

Oh and if you’re not already clear on what internal linking is, here you go:

what is internal linking

Now these 7 reasons I’m going to give you are not exclusive perks…

In other words, when you simply start using this strategy, you aren’t just getting 1 benefit out of it, you are actually getting 5. I’m just giving you specific reasons as to why this is happening and why it’s good!

1) It allows Google spiders to crawl your content/site better. 

Imagine writing a 3,000 word article (nice job by the way if you can do this) and including 0 links on it. When Google visits this page, it will ONLY crawl that page and it may very well rank it high because it has so much content.

But consider what would happen if you JUST added 10-20 links on that same article to others you’ve written on your site. Now when the crawlers come (how often does this happen?), they’ll not only crawl that same 3,000 word article, but they’ll also visit the other 10-20 you’ve shared on that same page.

That allows for BETTER crawling throughout your whole site (better to crawl multiple pages than one!) and that itself already helps Google appreciate and rank your site better. Just make sure they are labeled as dofollow

Note: If you have a new site and are unable to interlink a lot, don’t worry. Focus on creating more pages of content on the site and then later going back to old posts and sharing those new links on them, that’s what I did and it provides the same benefits.

And also in general, doing this stuff improves link juice across the site as a whole, which is a MAJOR plus for your SEO.

2) It speeds up both indexing and ranking.

The faster Google crawls content you put up, the faster it’ll index it and you DO want that.

Suppose you have an article you put up that shares other articles you’ve written which haven’t been indexed or crawled by Google yet.

By simply pointing to them on the same article, the crawlers will visit it and index it faster. This means you’ll be seeing faster rankings in the long term process.

Note: This is not 100% mandatory to do by the way, but it helps. You can actually index your NEW content within hours by using Webmaster Tools.

3) It allows your traffic to appreciate your site better.

While Google itself appreciates this strategy for crawling purposes (and ranking too), when you get organic traffic to your site, and they see these links within the content, some of that traffic will click on it and visit those pages. 

The very act of traffic clicking to other posts you provide within your articles itself is already a positive attribute of SEO. Why? Because it allows for several things to happen simultaneously

4) It allows for users to stay on your site longer.

This helps them read and enjoy more of your site and if you don’t know, Google likes it when a user stays on your website longer (they do track this). The more they explore = the more they like it or at least find it curious. 

5) It gives users the option to share your content.

If you’re a good writer and can put out articles that get people reading and commenting on it, then there’s also good chances that they can share that. Giving people more reasons to read your other articles through the art of interlinking makes this even more possible and if you don’t already know, sharing content on social media is also a positive way to improve SEO.

6) It revives, old, dead articles. 

The more you blog on a site, the more odds are that overtime, you may have articles that were crawled, but didn’t really see or get any improved rankings. This happens to pretty much every site. 

Now one of the ways these old pages that were forgotten by Google can get revived and possibly still see great traffic and ranking improvements is by having other pages on your site point to them, thus sending crawlers, and traffic to them to leave comments, shares and at the very least, have them get read by people who would not have seen them had you not pointed to them.

In the process of this happening, that same “dead” post can get revived and see higher rankings and that original effort you put into it can still see great results from. It literally requires very little effort on your part to make this happen…

Just link other articles on your site to it!

You will WANT to do this for dead posts which target good, valuable keywords. Through this act, those posts can still see results. 

Note: Keep in mind the 10 optimization tips I included here too. That can also help these dead posts arise again.

Remember my old that I mentioned? Read this:

On my old site, as I went through my old posts, I counted at least 100, yes 100 posts that weren’t getting any traffic and since I’m still optimizing my site, that number could grow higher. 

That means that as of right now, I have at least 100 articles (which have OK content) lying around, and not attracting ANY traffic. That makes all the combined effort I put into them USELESS.

But that changes once I start interlinking to them. And even if those posts see no improvement and rankings, I will know without a doubt that I did everything I could.

Either they stay the same in rankings or they rise, it’s a win either way for my SEO efforts, because interlinking itself is appreciated by Google and that may help other parts of my site if not directly those dead posts. But look at this:

internal linking seo

7) It can get more people to more parts of your site to comment on it.

This is even better than sharing on social media, because comments from people get a lot of positive points from Google. Your goal of course is to make content that gets people to visit those other pages you point to and comment on them.

If you can do that and can get comments, a lot of that content production handles itself because the people who visit your site will be putting in their own, individual effort to write the comments, that’ll count as content and raise your rankings without you lifting a hand.

Just imagine 1 person who visits your site, who is very enthusiastic about the things you write. It would be in your best interest to have that 1 person go throughout your site and leave comments on various posts. 

But you’ll want to make that process easier them. Rather than making them manually browse your site and look for content they like, simply point them to it on the article/s they land on, so they can enjoy it would pausing their reading experience.

If you write good content, you WILL eventually be getting 1 or multiple people browsing your site and leaving comments or at least browsing around and that will be picked up by Google and awarded positive SEO points.

And by the way, here’s a quick question…

What do comments allow you to do more of?

They allow you to interlink even more. I do this on many of the comments I get and it only improves SEO.

For example, some comments ask me questions on the article I wrote and in many cases, I can respond and point them to another article to answer that question. 

This is an awesome way to expand the ways you can share stuff with people on your site. And trust me, as you go through my site, you will see my actively doing this within my comments section.

How does one intelligently use this strategy?

One of the best ways I can suggest that you handle this is by reading this very article and seeing where I personally provided links to. Notice how the articles I share with you throughout this article fit into the context of each point I make.

You should aim to do this too. Don’t worry about structuring your articles the same way I do. But at the very least, keep in mind the structure I have in this particular article (or others on this site) and try to do that on yours.

It WILL get a lot easier and you will find MANY opportunities to share your older and newer content on posts you write. And by the way, you can also practice this strategy on IMAGES you put on your site. It has the same potential benefits 🙂

5 of The Best WordPress Themes For SEO And Why They Work.

The look of your site matters, not just for the people who see it, but to search engines too. Let’s look at 5, FREE WordPress themes that are great for SEO.

best wordpress themes for seo

The reason I picked these 5 is because I’ve personally made websites with each of these and gotten sales out of (Organic rankings too of course!). I have a list of 5 sites I monitor and explain in this post and they all either use one of the above themes or have used it.

But admittedly, the truth is that these choices, aren’t all that special and I could literally point to countless other options you can choose from. In fact, if you have your own options that aren’t on this list, tell me which ones you like below!

But while, there’s nothing really special about these templates I gave you, I am suggesting you use them if you can’t afford paid ones.

Why? Because…

There’s 3 components of a good WordPress template when it comes to SEO:

And these options have most of these components:

1) It has to absolutely be mobile friendly. 

Considering more than HALF of all online searches in Google are now made through a smart phone or tablet, you need to make sure your site is optimized to show up perfectly on these devices. ALL 5 of these templates are mobile friendly.

In fact, if your site is not optimized for this, it can potentially rank well on laptops and computers, but not have the same ranking privileges on smartphones. That means you can potentially be missing out on getting two times as much traffic to your site. Mobile friendly themes ARE a ranking factor.

If you’re not using one of the options above, check to see if your site is mobile friendly here.

Believe me, if it’s not, it will show up in an ugly form to mobile users and that affects their experience on your site, which affects the SEO results too.

Don’t make this simple mistake.

2) The simplicity of a WP theme matters.

I did say the look of a website is important, but that statement may be misconstrued incorrectly. The truth is, a good looking site is a subjective thing…

  • Some may consider that to mean a site has to look flashy and professional.
  • Some may think completely differently.

But since we are relating this subject to organic rankings, the truth is, the more simple looking a website is with it’s template, the better it is for rankings and here’s why:

Great looking, professional websites that have a ton of images, flash programs playing and all of that stuff typically:

Take longer to load…

This is bad for rankings because a longer loading website means users get frustrated for it to show up and it may cause them to leave. And even if they do land on one of your pages, going to another means having to reload the site all over again. 

The SPEED of the loading matters A LOT and you can actually test the loading speeds of your site here. Simple themes like the ones above load fast and get people to their desired content faster.

If you want more professional looking sites to load faster, you need to get yourself some outstanding hosting (free hosting won’t cut it and it may actually make it worse) and that will cost you a lot of money, which if you don’t have, stick to the simple ones I listed.

Like I said, their simplicity makes them load quickly and that impacts rankings positively, 100%.

Simple themes are easier to navigate on…

I will almost ALWAYS take a simple looking website over a flashy looking one and having made $100,000’s of truly simple looking sites which use the above templates and even plain HTML sites, I am telling you folks this:

Simplicity is a major factor for SEO.

One of the most important things on the site itself is content and getting people to read that content, without interruptions, without flashy pictures and other annoying things (which already affect SEO negatively).

The better you can get people to view and read your content, the better it is for rankings. Keeping people on your site is one of the major contributing factors to positive rankings and the simpler looking a website is, the more it’s owner can create content that is readable without interruptions.

For example, even though I am personally using a paid theme (not being hypocritical here, I still have sites with the above themes, I just like this one personally), it’s SIMPLE and it doesn’t load slowly.

3) The rest is up to the site owner, not the theme.

Once the template you chose for your WordPress site is selected, is mobile friendly and loads quickly, the next truly important thing, and what will take up most of your time is optimizing the site itself so that it ranks better.

Now with this part, people make the mistake of looking for special tools and programs that optimize their site for SEO and neglect that it’s actually the content they create which matters.

For example, I use very simple SEO tools on my site (and there are a few decent ones, which I’ll create a list on soon), but they are just one of the MANY pillars to making my site rank high and just focusing on that 1 pillar gives me absolutely no boost in rankings.

If you seek to make the third option work best for you, read this blog post on 3 trends you have to focus on to get high rankings and most of them really focus on the ability to make great content.

Now that content that you create can itself be optimized for better rankings using these 10 tips, which I implement in every single blog post I create, across every website I own.

Back to the 5 themes and one last important point…

What they will do for you is as I said earlier, that they’ll pretty much handle 2 out of the 3 necessary SEO components I listed. You can certainly elect to choose another template option (like I said, there’s MANY), but just make sure the option you select, whether free or paid has the 2 of the 3 factors (simple and loads quickly) handled.

Now if you are just starting with a website and would like to handle this stuff quickly, I suggest creating your WP site through this program, which will give you access to these themes AND will also have fast hosting alongside it which will help it load quickly.

Also, the following program includes training on SEO alongside these sites you get.

Now I won’t lie to you, there’s always the directly, WordPress.com approach where you can make a free blog, but it doesn’t include the training and great hosting the other option does.

The other is also free to try.

What happens if I switch/change my theme? Will it affect my SEO rankings?

Temporarily yes.

It’s normal to want to test and switch the look of your site. If you have rankings on Google for good keywords and switch to another template, your rankings will very quickly go through a re-index and within a days or even days time go back to where they were.

Typically these switches should occur if the template you want to switch FROM has limitations and/or you want to do certain things on your site that your existing template doesn’t allow.

But for SEO like I said, it’s OK and you will get your rankings back quickly, so make the switch with confidence if you’re considering it.