A site that does successfully in SEO has many traits, and one of them is high domain authority. Let me explain what this is and how to get your site to that level.
Domain authority is basically a term used to evaluate the ranking potential of a website.
If you go to Google and look up this topic, you’ll likely find an article at the top by Moz, which basically says that it grades the domain authority of a site on a metric scale, from 1 all the way up to 100, and the higher that number is for your site, the better rankings it’ll have.
Now Moz has it’s own list of qualifications to reach that number (here is a link), but I personally don’t really follow that, nor do I buy their tools to help me out with this stuff. I know how to get to that number on my own through years of making my own sites that have reached that point.
I find that my approach is far easier to understand and more pragmatic. Really, all I do is follow some basic SEO trends and the rest is taken care of. I prefer that over tons and tons of simple and complex bullet points that many programs tell you that you need to follow to get those high rankings. It’s just too complex in my opinion.
Let me explain it this way:
If the scale is set at 1-100, the goal would obviously be for your site is to get closer to that 100 number right? Well I’ll show you how to do that in this article.
Here are the 5:
- 1) It needs to be out of the Google Sandbox.
- 2) It needs to be have a lot of content and I would say a good start is 50 articles.
- 3) These 50 articles EACH need to have these 10 simple optimization tips.
- 4) The site needs to be at least 6 months old.
- 5) There needs to be a consistent flow of new content coming in to keep it growing it’s domain authority.
Now if any of these 5 components confuse you, don’t worry, I’ll be detailing each of them coming up, but I can tell you that they will be simple to understand as you read their details, and while at first they may be hard to implement, overtime, you’ll find this becomes easy.
As a result as you implement them on your site, it’s domain authority will grow and the higher it grows and gets closer to that 100 number, the better rankings it’ll start to get and the more organic traffic it’ll bring in.
And like I said, I personally have more than 1 site to prove that this works and I will be giving you some examples of them as well.
These 2 terms are pretty synonymous and odds are you’ll hear one or both used separately, but they are the same thing.
Let’s break down each component:
1) It needs to be out of the Google sandbox.
What exactly is that?
Well it’s explained here, but in summary, it’s a “hold” that Google has over new sites in that for a number of months, they won’t let new sites rank high on their search engine, until that hold is lifted. That hold is the Google Sandbox in essence.
Once it is lifted and the article linked above explains how to get out of this hold, that is an important metric for domain authority because the content it has and will produce will now be able to rank high on Google.
2) 50 articles, aim for this.
I think every site owner/blogger needs to set this initial goal when they start. 50 articles on a site is really a good measure of IF that site has a lot of content.
Posting a few blog posts a week, over a period of several months will get you to this goal and I have also found that around the time many of my blogs hit 50 and above articles, that’s when I start to see the site come out of the sandbox.
3) Each article should be SEO optimized.
If the second component was a bit broad, this next tip should help you figure out exactly what your site’s articles and blogs need to perform better on Google.
Writing content is easy, but writing SEO optimized content is a different story. Writing a daily blog about your day doesn’t really get you traffic, writing a daily blog about a particular topic that is interesting to masses, is, and to add to that, optimizing that blog that Google can get that article out to the right audience and get your blog a lot of traffic is just as important.
So read these 10 optimization tips and know this:
Even though 10 might sound like a lot, with practice, you will be able to plug these 10 things into each of your blog posts on autopilot and know that your articles are performing at their peak so your efforts aren’t wasted.
You should be applying these 10 optimization tips into the 50 or more articles I listed as a good starting point, in order for them to rank better.
4) The age of the site is important. Give it 6 months.
With SEO, the age of a site has merit.
Usually after 6 months is when the site is unofficially out of the Google sandbox. But I said in the article that talks about the sandbox, you shouldn’t just sit around and not do anything on the site.
You should be growing it during that period, because it will produce better rankings at the end of it. A person who grows their site will see tremendous growth after 6 months vs one that doesn’t do anything with their site, that sits around and waits (they won’t see anything).
5) Consistently growing the blog is key.
- Suppose you reach the 50 article point.
- Suppose you optimize it as I indicated.
- Suppose you wait the 6 months to step out of the sandbox.
You will generally start seeing results (more organic traffic), and that is a sign that your site’s domain authority has grown. But what happens after this period?
Do you just stop and enjoy the results? No, do not make this mistake!
A site that passes through the above bullet points is a rare one and it will be a valuable site, whether you wish to sell it or make money from it, but you shouldn’t stop there, because I promise you, that site WILL depreciate, in rankings, traffic and everything if you just stop. Sometimes it’ll happen quickly and most of the time, it’ll happen slowly.
Let me say this:
As of right now, after publishing THIS specific article, I have reached 46 articles in total. Very close to the 50.
But I am telling you this: Even after I reach 50, I’ll still keep writing. Blogging consistently keeps the blog growing (here is why).
Not to mention the fact that once your site actually passes the first major point, why wouldn’t you want to use the new perks of the domain authority it has to grow the site through targeting new keywords and ranking for other terms to get more traffic and make more money?
Plus growing it further helps it reach new levels of rankings, traffic and money generation. If you can hit 50 articles, and wait out the 6 months to finally get into that trust period with Google, everything you did before that will now rank better and anything new you create (content) will also rank better.
You will literally have all the SEO doors open to you to grow your site and have it reach new levels and every new work you put in after passing that first period will not have to go through that same waiting period.
- You will see faster results.
- You will see faster rankings.
- You will see faster and more traffic.
- You will make MORE money through SEO as a result of this (here’s a number of options).
Like I have said, I have had and still have sites that have these particular components checked off so I have seen and still see what following them brings (all the benefits just stated above).
Where to start, knowing all of this:
You’ve got to start with your first site and grow it from day 1. You don’t need to post every single day but investing the time into these 5 components will truly reward that site with better rankings later, that is how SEO works and knowing this, you have to decide if SEO is worth it to you.
It certainly is for me and this is my business, which is why I have become an expert in it (ask me questions here). Thanks for reading my article on domain authority!